CSI National Conference

Project Type: Conference Branding

Project Description: Construction Specifications Institute or CSI is a national not-for-profit association dedicated to improving the communication of construction information. They needed new branding for their annual national conference that serves as a learning and networking event for all its members. I started by researching conference branding and analyzed the imagery and elements of those campaigns. After drafting up multiple concepts, I came up with a campaign that highlights the members in a fun way. The campaign consists of a fresh color palette and duotone imagery. Photography was curated to show people engaging with one another, as well as focusing on the Nashville—the location of the conference. I created several layouts for the advertisements to be placed in difference sizes on CSI’s website and social media pages.

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